Product Info: Since the early 1980's, Absolut have been supporting the LGBTQ community. It is our firm belief that a colorful, diverse and respectful world is something to strive and work for. Everybody should be able to be exactly who they are. To celebrate originality, Absolut Rainbow naturally contains Absolut Vodka Original. Tasting Notes: Taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. Brand/Product History: In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as Absolut. Just as then, Absolut is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way Absolut is made won’t change, neither will the true taste of vodka. Read Less